Paranjape Builders
Success comes from the desire to do extraordinary things to reach beyond the status quo and relentlessly chase your dreams. At Paranjape we don’t just build homes but believe in creating a happy vibrant community. We have over 190 top of the line projects completed in the past 30 years with a strong presence in both Residential and Commercial sectors. We are pioneers in developing housing projects for senior citizens in the country, under our Athashri brand as we feel we understand seniors' needs. Hence, we aspire to deliver not just a home with construction of walls but a light of hope, dreams and the happiness of a family.
The Brief
Paranjape Builders, a renowned real estate developer, approached The Lost Project to create a captivating TVC (Television Commercial) and digital ad for the launch of their new towers in the famed township, Blue Ridge. The objective was to encapsulate the essence of the township, showcasing the vibrant lifestyle, amenities, and the seamless integration of urban and natural elements.
The challenge was to create a comprehensive video that not only highlighted the new towers but also encapsulated the essence of the entire Blue Ridge township. The script demanded a combination of transition videos and timelapses, capturing various aspects of daily life and the multitude of amenities available. The shoot spanned 7 days, ensuring a thorough coverage of the expansive township.
The Execution
The foundation of the project was a detailed and thorough script. The script outlined the key elements to be covered, including transition videos and timelapses, ensuring every aspect of the township was represented.
Recognizing the scope and scale of the project, the shoot spanned over 7 days. This allowed for capturing a diverse range of activities, events, and amenities within the township.
A significant portion of the shoot focused on creating transition videos and timelapses. This approach not only showcased the vibrant life within Blue Ridge but also highlighted the seamless blending of urban and natural elements.
The 7-day shoot commenced with meticulous planning, ensuring that each day covered specific aspects outlined in the script. Transition videos captured the dynamic lifestyle, while timelapses showcased the passage of time and the evolving beauty of the township.
The Output
The post-production phase involved weaving together the transition videos and timelapses into a cohesive narrative. The editing team meticulously selected shots that resonated with the script's vision, creating a final product that seamlessly showcased the essence of Blue Ridge.
The final TVC and digital ad served as a visual spectacle, showcasing each and every aspect of the township. The comprehensive video not only highlighted the new towers but also portrayed the lifestyle, amenities, and the harmonious integration of nature and modern living within Blue Ridge.
This case study highlights The Lost Project's ability to transform a detailed script into a visual masterpiece. By strategically approaching the shoot and incorporating transition videos and timelapses, the team successfully created a TVC and digital ad that not only showcased the new towers but also celebrated the holistic lifestyle offered by Blue Ridge township.
