KIRTI GOLD
Kirti Group today is India's one of the leading edible oil and high protein de-oiled cake manufacturer. Kirti Group is based in Latur, an agro based industrial juggernaut of Maharashtra state of India. With presence in 6 Indian states, through 6 products, 15000 retailers and 1000 distributors, Kirti Gold is becoming a part of Indian kitchens and meals. Operated by experts and professionals of the industry, the top management and the tactical managerial team have all gelled into a cohesive group on a mission with laser sharp focus and broad vision of the future.
The Brief
The challenge was to encapsulate the essence of the annual vendor meet in a short span of 4 hours, including shooting and editing. The objective was not just to record the event but to make it appear massive and grand, reflecting the brand's stature. The Lost Project was tasked with this mission, deploying 2 videographers and 1 editor to ensure a seamless execution.
The Lost Project collaborated closely with Kirti Gold to understand the key elements of the event, important moments, and the desired visual tone. A clear understanding of the client's expectations was crucial for efficient planning.
The team strategically positioned two videographers to cover different angles, ensuring a comprehensive capture of the event's grandeur. Attention was paid to key moments, decorations, and interactions to bring out the richness of the occasion.
With the goal of delivering an edited video by the end of the evening, an editor worked in real-time. This required a meticulous selection of footage and rapid editing to encapsulate the grand atmosphere of the event.
The Execution
The 4-hour event unfolded seamlessly. The videographers moved strategically through the venue, capturing the high-energy moments, awards ceremonies, and interactions between Kirti Gold representatives and vendors. Simultaneously, the editor worked on the initial edits to ensure a prompt delivery.
By the end of the evening, The Lost Project delivered a polished, edited video that magnificently portrayed the grandeur of the Kirti Gold Annual Vendor Meet. The video not only documented the key moments but also amplified the sense of celebration and success.
The Output
Impressive Same-Day Delivery: The Lost Project's ability to deliver a fully edited video by the end of the event exceeded expectations, allowing Kirti Gold to promptly share the highlights with stakeholders and on social media.
Enhanced Brand Image: The crafted video not only documented the event but elevated Kirti Gold's brand image, showcasing the scale and significance of their annual meet.
Positive Stakeholder Reception: Kirti Gold and its vendors positively received the video, reinforcing the success of the event and strengthening relationships with high-performing vendors.
This case study showcases The Lost Project's efficiency and expertise in capturing and elevating the grandeur of a high-profile event within a tight timeframe. By strategically planning and executing the shoot and real-time editing, the team successfully translated Kirti Gold's vision into a visually stunning and impactful video.
