Gokhale Builders
Gokhale Builders, a prominent name in the real estate industry, collaborates with The Lost Project to create and curate monthly video content for their social media platforms. The strategic partnership focuses on enhancing brand visibility, featuring a diverse range of personalities, from spiritual leaders like Shri Shri Ravi Shankar to cultural icons like Rahul Deshpande, alongside influencers who resonate with the target audience.
The Brief
Gokhale Builders, a prominent name in the real estate industry, collaborates with The Lost Project to create and curate monthly video content for their social media platforms. The strategic partnership focuses on enhancing brand visibility, featuring a diverse range of personalities, from spiritual leaders like Shri Shri Ravi Shankar to cultural icons like Rahul Deshpande, alongside influencers who resonate with the target audience.
The challenge was to consistently produce engaging video content that not only showcased the diverse aspects of Gokhale Builders' projects but also featured influential personalities, adding credibility and depth to the brand. The goal was to maintain a monthly cadence, keeping the audience engaged and elevating Gokhale Builders' visibility on social media platforms.
The Execution
The Lost Project collaborated closely with Gokhale Builders to ideate and plan monthly content themes. This involved aligning the content with the brand's vision, current industry trends, and the preferences of the target audience.
Diverse Personality Inclusions: To add depth and variety to the content, the strategy included featuring a spectrum of personalities, from spiritual leaders to cultural influencers. This approach aimed to resonate with different segments of the audience and enhance brand credibility.
High Visibility on Social Channels: The content creation process was designed to maximize visibility on social media channels. This involved strategic use of hashtags, engaging captions, and collaboration with influencers to extend reach.
The monthly video shoots were executed with precision and attention to detail. The Lost Project ensured that each video captured the essence of Gokhale Builders' projects while seamlessly integrating the featured personality. The team leveraged the unique selling points of each project to create compelling narratives.
Post-Production Excellence:
Post-production involved careful editing to maintain a consistent brand image while tailoring the content to suit the preferences of the featured personalities. The goal was to create content that not only showcased the real estate projects but also resonated with the audience through the influence of the featured individuals.
Monthly Content Delivery:
The Lost Project maintained a rigorous schedule, delivering high-quality video content on a monthly basis. The content was strategically scheduled for optimal engagement on social media platforms, ensuring a steady flow of fresh and engaging material.
The Output
Gokhale Builders achieved a consistent and prominent presence on social media, thanks to the regular delivery of engaging video content.
The inclusion of diverse personalities attracted a wide range of audiences, contributing to increased engagement and interaction on social channels.
Featuring influential personalities, including spiritual leaders and cultural icons, elevated Gokhale Builders' brand credibility, fostering a positive perception among the audience.
Strategic use of hashtags, engaging captions, and collaborations with influencers resulted in high visibility and extended reach on social media platforms.
This case study showcases The Lost Project's strategic approach to content creation, emphasizing diversity, consistency, and engagement. By aligning content with the brand's vision and leveraging the influence of featured personalities, The Lost Project played a pivotal role in enhancing Gokhale Builders' brand visibility and credibility in the competitive real estate market.
