Goel Ganga Group
A much admired name in the field of real estate development is on a mission – to create not merely quality, elegance and luxury, but to add pure delight to the lives of thousands of people across the country. The Group has put together an innovative mix of technology, systems, processes and people to achieve this end. By combining intelligent design, efficient planning, seamless execution and smart buying the Goel Ganga Group has been able to deliver project after project of outstanding quality and enduring value. With projects in Pune, Mumbai, Nagpur, Bengaluru and more being planned across the country, the Goel Ganga Group looks forward to taking this one-of-a-kind approach to real estate development to more and more people.
The Brief
Goel Ganga Group, a prominent real estate player, sponsored one of the largest fashion events in Pune. The challenge was to capture every facet of this high-profile fashion extravaganza, featuring celebrities like Esha Gupta, Malaika Arora, Jim Sarbh, and Rhea Chakraborty, alongside renowned fashion designers Nivedita Saboo and Vikram Phadnis. The additional goal was to seamlessly integrate their upcoming project, the Boat Club, into the narrative.
The Execution
The challenge encompassed not only capturing the glamour and grandeur of a major fashion event but also ensuring that Goel Ganga Group's branding was prominent throughout. The goal was to deliver five videos daily before the event concluded, featuring celebrities, fashion designers, and a special spotlight on their Boat Club project. The complexity of the project demanded the coordination of 8 videographers and 4 editors.
Strategic Approach:
A detailed plan was devised to ensure comprehensive coverage of the fashion event. The strategy included capturing behind-the-scenes moments, celebrity interviews, designer interactions, and showcasing the Boat Club project.
The team comprised 8 skilled videographers strategically placed to cover different aspects of the event. Additionally, 4 editors were tasked with immediate post-production to meet the ambitious daily delivery goal.
The miniaturized Boat Club project was seamlessly integrated into the narrative, providing a dual narrative that celebrated both the fashion event and Goel Ganga Group's upcoming real estate venture.
The 8 videographers navigated the dynamic fashion event, capturing red carpet moments, celebrity interactions, designer showcases, and the overall vibrant atmosphere. Concurrently, the 4 editors worked in real-time, crafting daily videos that seamlessly blended glamour with real estate promotion.
The post-production phase involved skillful editing, incorporating celebrity interviews, fashion highlights, and snippets of the Boat Club project. The goal was not just to document but to create captivating narratives that resonated with the target audience.
The Output
Despite the complexity and tight schedule, The Lost Project successfully delivered five videos each day before the fashion event concluded. The videos showcased the glamour of the event, the brand integration, and the allure of the upcoming Boat Club project.
The daily video releases garnered high engagement, with audiences eagerly anticipating fresh content featuring celebrities, designers, and the exclusive Boat Club project.
Goel Ganga Group's branding was seamlessly integrated into the narrative, enhancing their presence and association with high-profile events.
Goel Ganga Group expressed immense satisfaction with the final videos, praising The Lost Project for the successful execution and timely delivery.
This case study underscores The Lost Project's ability to handle multifaceted projects seamlessly. By strategically coordinating a team of videographers and editors, the team not only captured the glamour of a major fashion event but also effectively highlighted Goel Ganga Group's branding and upcoming real estate project.
