CALFUS INC
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The Brief
company, sought to enhance its employee onboarding process and create a stronger company culture. The goal was to foster a sense of belonging and pride among new hires.
We partnered with Calfus to develop a comprehensive employee onboarding video series. The strategy involved:
We conducted in-depth interviews with existing employees to capture their genuine perspectives on the company culture, work environment, and overall experience at Calfus.
We transformed these interviews into a series of 15 engaging videos, showcasing the diverse voices and experiences within the company.
The videos highlighted various aspects of the Calfus culture, including company values, work-life balance, career growth opportunities, team collaboration, and employee satisfaction.
The Execution
The video series provided new hires with a realistic and authentic view of Calfus, helping them acclimate to the company culture more quickly.
Strengthened Employee Morale: The videos showcased employees as the heart of the company, boosting morale and fostering a sense of pride among existing staff.
The series contributed to Calfus's employer branding efforts by positioning the company as an attractive workplace.
The video series presented a cost-effective and scalable approach to onboarding, eliminating the need for repetitive orientation sessions.
The Output
By leveraging the power of video storytelling, we successfully transformed Calfus's onboarding process into a memorable and engaging experience. The employee testimonial series created a strong foundation for company culture and contributed to a positive employee experience.
