Bramha Corp
BramhaCorp Ltd prides itself in being one of the pioneering powerhouses in the realty, hospitality, retail and leisure domains. One of the city’s foremost business groups with headquarters in Pune, we have gradually grown in span to extend our ever-flourishing repertoire. Guided by the visionary leadership and acumen of our founder, BramhaCorp has gone from strength to strength over the course of the last 40 years since its inception. A glittering legacy decorated by historic firsts, such as bringing the premium hospitality brand Le Meridien, now Sheraton Grand, to Pune, setting up the first lifestyle leisure club “The Residency Club”, in the city, is what places us in a class of our own in the competitive hospitality landscape. By achieving admirable landmarks in the four domains, we have become an inseparable part of India’s growth story.
The Brief
Bramha Corp, a leading real estate developer, sought to create a dynamic and impactful marketing campaign for two of its commercial projects. The objective was to not only reach a wide audience but also to drive tangible action, such as inquiries and engagement. The Lost Project was entrusted with devising a strategy that combined reach and influencer marketing to achieve these goals.
The challenge was to create a campaign that seamlessly integrated influencer marketing, maximizing both reach and engagement. The goal was to leverage the influence of four carefully chosen influencers to create four distinct videos highlighting Bramha Corp's commercial projects. The success criteria included achieving a reach of 500k and generating measurable actions, such as inquiries and engagement.
The Execution
The Lost Project worked closely with Bramha Corp to identify four influencers whose audience demographics aligned with the target market for the commercial projects. The influencers were selected based on their reach, engagement rates, and relevance to the real estate sector.
Each influencer was given a unique concept for their video, emphasizing the key features and USPs of Bramha Corp's commercial projects. The goal was to ensure that the content not only resonated with the influencers' audience but also communicated the brand message effectively.
The videos were conceptualized with engaging storylines that seamlessly integrated the commercial projects into the influencers' lifestyles. This approach aimed to make the content relatable and authentic, enhancing its impact on the audience.
The release of the influencer videos was strategically planned to maximize reach. The posting schedule was optimized for each influencer's audience engagement patterns to ensure maximum visibility and impact.
The videos were designed to include clear calls-to-action, encouraging viewers to inquire about the commercial projects, visit the website, or engage with Bramha Corp's social media channels.
The Output
The Lost Project coordinated with the influencers to execute the video shoots, ensuring that the content aligned with the agreed-upon concepts. The team also collaborated with Bramha Corp to seamlessly integrate the commercial projects into the influencers' content, maintaining brand consistency.
Campaign Performance:
The influencer marketing campaign exceeded expectations, achieving a reach of 500k within the target audience. The videos garnered high engagement, with viewers actively responding to the calls-to-action by inquiring about the commercial projects and expressing interest.
